Commercial Kitchen Equipment Makers Cashing in On Rising Number of Restaurants !

Rising number of restaurants and changing cooking preferences is bringing pleasant business for commercial kitchen equipment manufacturers in service from Faridabad. They are catering to separate restaurants and the ones in restaurants, hotels and different food service places. Commercial kitchen equipment comprises commercial fryers, microwaves, ovens, cooking ranges, toasters, and food warming equipment, etc. These can process or hold more food than normal kitchen consumer durables.

Faridabad Small Industries Association (FSIA) president, Rajiv Chawla said in the present days, people would like all kinds of fruits and vegetables in all seasons, packed meat and food items are in great demand. All this needs refrigeration and cold storage equipment. Because of this change, manufacturers of commercial kitchen equipment are prospering.”

He further added, “There are around 7 to 10 commercial kitchen manufactures in Faridabad, which also supply to the rising hotel industry. The size of this industry is around Rs 250 crore. Commercial kitchen equipments manufacturers industry is not going to face any decelerate in the coming 25 years. “There are different factors to support continuous growth.  First, we are moving towards an international system of eating. For example, earlier, if one used to demand samosa,  that has been replaced by memos now. Second, various international food chains are arriving India. Third, restaurant and hotels are now growing industry. All this has lead add to in demand for commercial kitchen equipment in India.

Meher Engineers, who has been in this business since 1998 in Hyderabad said, “Market has expanded extremely as a result of change in people’s lifestyle. At the moment, people don’t have much time to spoil in conventional way of eating and cooking. As well hotel and food business is growing. Because of time crunch, people have started eating outside regularly now. This is fine for kitchen equipment manufacturers.The company, with 20 people, manufactures and supplies equipment like deep freezer, water cooler, display refrigerator to malls, resorts and hotels in India.

Vanya Industrial Equipment, one more Faridabad-based manufacturer said that growing number of malls in India has fuelled the requirement. Also we have a great consumer base in local hallways too. Still they want to use the latest equipment. These kind of shops are also going through modernization. They want to use modern and fancy equipment to lure customers,” said Varun Arora, MD of Vanya Industrial Equipment. Started in 2005, Vanya offers a full line of commercial kitchen equipment for hotels that includes everything from freestanding ranges to custom island suites.

WHY YOUR SMALL AND MEDIUM BUSINESS NEEDS A MOBILE APP

By Openoidsoft

If you are a small business owner and your business does not have a mobile app, you need to get one mobile app that may be android app or IOS app. Having a web presence alone is no longer enough, as online action continues to shift to mobile. Simply put, smart phone apps have become too important a marketing device for small and medium industry owners to do without.

Smartphone usage has been on a slash as of late. Almost 75% of Americans check their mobile phones at least once per hour, according to a Gallup survey.  Approximately all 90 percent of that mobile phone time is now dedicated to using apps, analysis reveals. Americans now spending more time look at their mobile phones than they do watching television.

This increase in mobile phone usage means that smart phone apps have converted into a key marketing tool for small and medium companies. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Android Apps and IOS apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

A lot of small and medium business owners still think that getting mobile app is expensive and difficult. They are concerned about the need to build different apps for the various platforms customers are on – IOS app, Android app, Windows and Blackberry and word press app. They are uncertain about building dynamic or static apps, and the difficulty of coming up with an android app design. Moreover, most small-business owners don’t have the proficiency to build apps themselves.

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A small number of young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small and medium business owners price range.  Small  and medium business owners with a template that lets them build a complete mobile app, with a wide  range of features   from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations for both IOS and Android in about an hour. in addition, their drag-and-drop system allows owners to develop their own mobile apps, host them, and collect usage data in a clear-cut manner.

Of course, small and medium business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug. In the market, small and medium businesses can now build and test mobile apps easily and inexpensively.  Still the smallest companies can now take advantage of the benefits that a mobile app can provide in attract customers, speeding sales, and building a brand.

Creating an android app and ios app is essential and advantage for small and medium business.

10 LAWS OF SOCIAL MEDIA MARKETING

Social Media Marketing can help raise your audience and customer base in a theatrical way. Although getting started without any previous experience or insight can be challenging.

It’s crucial that you understand social media marketing basics. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and services.

I) The Law of Listening

Accomplishment with social media services and content marketing requires more listening and less talking. Understand your target audience’s online content and join discussions to learn what’s significant to them. After that you can create content and flash conversations that add value rather than confusion to their lives.

II) The Law of Quality

The better way in social media for promote your brand  It’s better to have 1,500 online connections who read, share and talk about your content with their own audiences than 15,000 connections who fade away after connecting with you the first time.

III) The Law of Focus

It’s well again to specialize than to be a jack-of-all-trades. A highly focused social media and content marketing strategy intended to build a well-built brand has a better chance for success than a broad strategy that attempts to be more things to all people.

IV) The Law of Patience

Content marketing and Social media success doesn’t happen immediately. It might get slow results but it has huge good impact on your product. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long tow to reach results.

V) The Law of Compounding

If you publish wonderful, quality content and effort to build your online viewers of quality followers, they will share it with their  audiences on, Facebook, LinkedIn, Twitter, Tumblr and their own blogs and other network sites.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points can enhance to thousands of more possible ways for people to find you online.

vI) The Law of Influence

Spend more time finding the online influencers in your market who have quality visitors and are probable to be interested in your services, products and business. Attach with those people and work with them to build and maintain relationships.

vII) The Law of Value

If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating content and enhance relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

vIII) The Law of Acknowledgment

You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is most significant parts of social media marketing success, so always acknowledge every person who reaches out to you otherwise you may lose your audience.

Ix) The Law of Accessibility

Publish your content only appropriate and appearing way, otherwise you lost your time. . Be available to your viewers, that means you need publish great and quality content and participate in conversations regularly. Online followers can be fickle and they never hesitate to replace you if you disappear for weeks or months.

x) The Law of Reciprocity

You can’t expect others to share your content if you don’t do the same for them. So, a segment of the time you should spend on social media should be focused on sharing and talking about content published by others. Reciprocity is major tactic to get more shares and likes to your content

By dizilead

Email Marketing Advantage For Small Business

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). although it is a lot of generally thought of as using email to send ads, request business, or ask for sales or donations, any email communication that is intended to make loyalty, trust or brand awareness qualifies.

Advantages of Professional Email Marketing

	Improve Business Communication – Your email is prepared and has an appearance that is be relevant a company or organization that is professional.
	Target Marketing – Because you can use custom fields to sort and section your contact list into smaller lists, you modify your promotions effectively by demographics.
	Very Cost Effective – Email Marketing is cheaper than traditional mail because there is no postage to pay money for.
	Environmentally Friendly – There is no paper to print and ink is not occupied in your communications.

Sometimes, in an effort to target new customers, small businesses be likely to ignore existing clients. Although it might take a fair bit of convincing on the part of designers, most small businesses ultimately create an email marketing campaign to power existing clients.

Email marketing is appropriate for small businesses for a number of reasons. Email campaigns are economical and can complement the business model of almost every small organization. Most small businesses are capable to provide quality service as compared to larger corporations. Due to the outstanding quality of work, people tend to view the work of small businesses as genuine, sincere and responsible and are typically more willing to give their email addresses to such vendors.

Here are several good reasons for small businesses to influence email marketing 

I) It is inexpensive

Typically Email Marketing Services and most small businesses create special offers, promotions and reminders for their customers, in the form of on paper material. Converting this material into email format is not only quick and simple but also results in saving on print and postage expenses.

Sending an email does not cost anything, especially when compared to the cost of printing and posting material. Sending emails is an inexpensive way of marketing industry products and services. Also, emails are created in the form of blank templates. A user simply needs to populate the template to use it. Once the initial cost has been covered, using email involves minimum expenses.

Email marketing allows small businesses to handle their campaigns successfully without hiring new employees or increasing the workload of existing staff. This way, small businesses save on money and time

II) It is quick

Email marketing is one the quickest forms of communication. It enables you to offer customers with instant information and also allows immediate access to their replies and queries.

With email marketing, you can receive responses to your marketing campaign within 1 to 3 days. This is a really short turnaround time, particularly when compared to the speed of direct mail campaigns which can take up to 12 days for a response.

III) It can be used to provide significant data

Email marketing allows small businesses to aim the right audiences. Also, it provides special tools to examine and accurately determine responses to the email campaign.

An email marketing campaign provides small businesses with significant data such as:

• Open rates
• Clicked links
• Conversion details

IV) It is appropriate

Email marketing allows convenient placement of links to important products and services; placing links within your emails in a location most likely to clutch the reader’s interest is an easy way to enhance revenues.

Email marketing makes it is potential to update email lists quickly. Using emails also enables comments, queries and feedback to be updated quickly, allowing easy managing of the inbox! Also, email campaigns hold links to subscribe and unsubscribe, which makes it convenient to separate interested subscribers from the disinterested ones.

With all these huge advantages, it is fairly clear that email marketing campaigns are the future of small businesses. Don’t miss out on its benefits; go in advance and create an email marketing campaign right away!